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Wednesday, 2 September 2015

Psychology behind the world's famous logos

Recently the giant search engine, Google changed its logo. Have you ever wondered what is the psychology behind color, design, etc of the logo? Why some logos stand out even after being so simple? Or Have you ever wondered how you can design a perfect logo for your brand? Presenting here an infographics that will help you to understand the psychology behind world's most popular logos :

Tuesday, 1 September 2015

Impact of long registration forms on conversions

Registration forms provide valuable information to businesses about their users. This data helps them to build more targeted marketing decisions. In brief registration process holds great importance for every online business. But what good this data will do to your business if it is not accurate? This gives raise to the question, are traditional customer registration forms provide the data with the desired accuracy?
customer registration

You must be shocked but the answer is NO. Reasons are many on why the long registration forms don’t work anymore and can be a key reason of poor conversions.  The article explains why :

  1. Forms are too long :

    Users want everything simple and quick. But the need to fill a long sign up form every time a user visits a new website is no fun at all. Especially when the visitors are not able to find the connection between questions asked and the product they want to buy, they start losing patience and often decide to leave. No matter what significance those questions hold for your business, for users they are nothing more than a headache.
  2. Need to register before the purchase :

    As per Graham Charlton, asking visitors to register before buying the desired product can become the kiss of death for the purchase. Need to sign up prior purchase kills the momentum and makes users leave in order to look for simpler alternatives.
  3. Inaccurate data :

    90% users admit to fill up false information in registration process and you can’t blame them, after all it is the reaction of the need to create another account. Most of the times, users are in hurry and they don’t have time to read every question carefully so they often end up filling incorrect information in these forms which makes this data useless for you.
  4. The headache of another username and password :

    Creating another new account means the need of another site specific username and password to remember. With it comes, the complicated password criteria that makes users frustrated.  Keeping track of password for a single website is simple but for multiple websites, it becomes too cumbersome for users and they prefer to leave.

So should you ask less information?

One solution to stop these visitors from leaving is to make registration forms short by limiting the information you ask in forms. But shorter registration forms means less data. Without having enough data businesses can’t understand their user base.

So what is the real solution ?

With the arrival of social age, leveraging the power of social media by implementing social login can solve all these problems. All the information is already there on social media profiles and with social login, users can offer you the same with just a single click.
social login
Also known as Social Sign In, social login lets your website visitors log in using their existing social media accounts such as Google+, Facebook, Twitter, etc. Here are some major benefits of implementing social login on your site :

  • Users no longer need to keep track of another site specific username and password.
  • Social login simplifies the whole process of registration as all that it takes is a single click and users are in.
  • The simpler process of registration indicates higher sign-up rates thereby higher conversions.
  • Data fetched via social login is highly reliable and therefore can be used to create user oriented marketing decisions.

Social Login is the answer to all the issues mentioned above. With the numbers of social media users increasing rapidly, businesses are doing their best to include social media in their marketing strategies and social login is a great way to do that.

Monday, 3 August 2015

Reasons why you should take social login seriously

Are long registration forms on your website negatively affecting conversions? As per the past few researches, I am pretty much sure that your answer will be yes. The recent study by Blue Research stated that around 90% customers suffer from mistargeting, but along with that 83% also admitted to submit wrong information in registration forms which caused mistargeting.

One way to solve this problem is by offering social login solution to your website visitors. The reason social login being so popular is because it lets businesses collect more reliable data about their audience and this data is specifically derived from the social profiles of users. Let’s understand how it does so.

What is social login?

Social login, also known as Social Network login, allows your website visitors to sign in to your site using one of their existing social media accounts. Your visitors are searching for a convenient method to sign in to your website and social login provides them that by letting them use their existing social media accounts such as Google+, Facebook, Twitter, etc for this purpose.
Social login

By simplifying the process of registration, businesses can boost conversions by enhancing customer experience. With 77% users admitting that social login is a great registration solution, there is no reason why you should not take social login seriously. Still confused? Here I have listed down some reasons that explain how social login adds value to your website.

  1. Personalized user experience :

    It is a well known fact that improving user experience results in better conversions and improved sales. But it’s not that easy. Visitors now a days are getting smarter and expecting that you understand their needs. Social network login helps you to deliver what they want.

    To understand how, let’s go back to the past when the concept of social login was not there. During those days the only way businesses used to understand their audience was with the help of the data provided in customer registration forms. But as stated above, with so many users filling wrong information in these forms, the efficiency of registration forms is more of a question.

    But the situation is not same with social login. Many social media networks hold so much data about your audience that you want. When the user sign in with social login, their social data is provided to business which is highly reliable and plays important role in understanding their audience. The more you understand your audience, the better experience you can provide them.
  2. Enhanced user engagement :

    Social login is an important part of your website as it makes the lives of your audience easier thereby boosting engagement. It works as the first step to engage your audience. The positive point is that it doesn’t require you to work too hard to engage them as you already know a  lot about your audience, thanks to social login. With users spending time on social media networks like never before, these networks hold a huge amount of user data that you can utilize to understand your user base. With this, you can easily deliver value to your visitors.
  3. The secret weapon data :

    While integrating social sign in on your site, there are two important things that you must keep in mind :

    a. How to get the necessary data
    b. How to utilize this data to maximize benefits

    Social login lets you collect user data with their permission when the user login using one of his/her existing social media account. The data captured with the help of social media login is highly accurate.

    But with too much data around, marketers need to understand which of these data do they really need in order to understand their audience. Following are some questions they should ask themselves :

    a. What are my business goals?
    b. How these data will be used?
    c. Which of these data points relevant to my business?

In the age of social media, there is no reason why your website should not be social. But above that, the main reason you should offer social login is because your audience need it. If you haven’t implemented social login yet, it’s high time you should do it now.

Monday, 27 July 2015

Social Media Marketing Myths you should be aware about

Unless you are living under a rock, you must be aware of what role social media is playing in our personal as well as professional lives. With the immense growth in the social media usage, businesses are leaving no stone unturned to include social media in their marketing strategies. But with different marketers having different opinions about social media, it becomes difficult to find out what is the truth and what is just a myth.

To that end, here is the video, that highlights seven most common social media marketing myths, you should be aware about.

Apart from these seven, which are other social media marketing myths that businesses should be aware about. Mention in the comments below.

Thursday, 16 July 2015

Why you should consider social login for mobile app?

How many apps there are installed on your mobile? I have 10 and most of them are the ones that I haven’t used more than once. But hey! It’s not just me, most of the people are going through the same situation. We go through a bunch of apps and some app catch our attention and we install it, right? But once we use them, with most of the apps experience is so poor that we decide to stop using them again.

Around 60-70% apps are installed and used no more than once before getting deleted which makes all the efforts and money go in vain. Developers put a lot of effort in creating an awesome app but that’s only half of the battle, the rest half is to make it user friendly.

One of the biggest hurdle in providing this user friendly experience is the need to register by filling long registration form and creating another site specific username and password. Logins are tricky. Even if you are able to convince user to register, what about the headache of forgot password process? In order to recover their login details, they need to login to their gmail account, reset the password and sign in to the app, sounds too long, right?
Complicated registration process causes around 56% drop off in the app usage, but again login is important functionality for mobile apps and that’s where the biggest challenge arises, how to convince visitors to register without making them annoyed.  That’s where Social Login comes to the rescue. To know how read on.

What is social login?

Social login feature has gained immense popularity in the past few years. By providing social sign on option on your app, you can allow your visitors to authenticate themselves with their existing identity from popular social media networks such as Facebook, Linkedin, Twitter, Google+, etc. Offering social login really speeds up the process and provides the users an easy way of signing in. With social login feature, users can sign in to your app within seconds rather than manually typing their email, name and other required information.
social login

The popular customer identity management platform, LoginRadius has released the report regarding how social login usage has increased worldwide as mobile usage doubles.

Benefits of social login for your customers :

  • They no longer need to fill the required information manually thereby saving time.
  • They no longer need to create another site specific password that they forget just after using the app.
  • By connecting their social media account with your app, they get more personalized experience resulting in more satisfied and happy customers. Read the article to know how Social login plays an important role in enhancing app experience.

Benefits of social login for your business :

  • The simpler it is to sign up, the more people will opt it. Simplifying registration using social login will benefit you with higher signup rates.
  • The visitor now will spend less time during registration thus you can utilize that time to show him/her more important content of your website.
  • With social media login, you get reliable first party user data from their social profile that can be used to create more targeted marketing strategies.

At last the only key to create a perfect app is to keep testing and optimizing in order to enhance user experience and social login does a great help there.

Wednesday, 15 July 2015

12 point checklist to become a better content marketer

Many a times a well written blog post goes unnoticed because the blogger had no idea about how to do the content marketing. Theoretically they say, write great content and the traffic will follow but in reality it doesn't work like that. Only good stories which are better told can drive traffic. Writing a great content alone can't guarantee you thousands of page views, you need to market it too.

This infographics by Unbounce covers a 12 point checklist that will make you a better content marketer.

Thursday, 9 July 2015

Boost Landing page conversion with 3 techniques

Businesses are always looking for some creative ways to drive higher conversions on the landing pages. The rate of conversion completely depends upon the effectiveness of landing page but here are some issues that affect conversions :

  • Does the landing page relevant to customer query?
  • Are the call to action buttons on landing pages attractive and appealing?
  • Is the offer you are providing is compelling?
  • Is the offer worthy enough for user to share personal information?

The last issue is the one that most of the marketers choose to ignore resulting in poor landing page conversions. Many a time I come across forms with multiple fields on landing pages and which makes me think, is this content worth it? Because of course, I hate filling forms and I am sure, you too :)
landing page conversion

Here I have listed down some tips to boost landing page conversions for your website by optimizing registration process.

  1. Improve conversions by social login :

    Forms with too many fields often irritate visitors and makes them leave. With 86% users being bothered by creating new accounts, marketers cannot afford to miss this issue. Now a days users want everything simple and quick but forms with unlimited fields is a big barrier there. One way to solve this problem is to reduce the number of fields in the forms but again, it also implies less data. This creates a big challenge among marketers as they want to get as much as user data as possible without annoying them.

    Social Sign in fits perfectly in this picture. With social login, marketers can convince visitors to login, get reliable user data and that too without irritating them. With Social media login, visitors can authenticate themselves with their existing social identity. Login with social media accounts hardly takes a few seconds and thereby boosts conversions.
  2. Implement progressive profiling :

    Progressive profiling is another efficient way to keep users happy and satisfied. Asking for all the information at once might irritate users resulting which they abandon the website and even if they don’t, they provide you incorrect information that leads to poor marketing decisions. In that case, what marketers can do is to ask for only basic essential information at first and later on ask user to complete the profile when the trust is built.
  3. Provide social proof :

    When the user arrives on your landing page, always show them what others think about your business. It will convince them to further complete the step. There are several ways to integrate social proof on landing pages, but these four are the most popular ones :

    1. Social Counts
    2. Embedded social media posts
    3. Showcasing customer testimonials
    4. Case Studies and whitepapers

Landing pages are the great way to generate high quality leads but if most of your visitors are leaving due to complicated registration process, then all your hard work of creating a user friendly landing page goes in vain. These three tips will help you to make those visitors stay back.