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Monday, 25 May 2015

Tired of seeing poor conversions? Let Social Login help you

Boosting conversions is the key aim of an effective marketing strategy. Having a high traffic on your website is of no use if you are not being able to convert them. This conversion can be either in the form of completing purchase or downloading resource or generating leads.

Conversio rate

Complicated registration process is one of the key reasons why visitors leave the website without getting converted. Social login does a great help here by simplifying the complicated registration process. The concept of social login in quite simple as it allows users to sign in to your website with their existing social accounts such as Facebook, Linkedin, Twitter, rather than going through traditional registration process.

Social Login

Social Login is a very simple, quick and very effective way to boost conversions. Read on to how:

  • Simplified registration means less abandoned carts:

    In the hectic era, users want everything simple and quick. If your website is forcing users to fill a registration form before making the purchase, they will definitely leave your website in search of a better and simpler option. But when you offer social network login, complicated sign-up process becomes a single click process. If it is simple, they will love it and will definitely go for it thereby improving conversions.

  • Personalized user experience :

    With social login, businesses get access to precious user profile data which helps them to understand their audience on a deeper level. By connecting their social profile with you, you can know about their location, age, gender, interests and on the base of that, offer them what they might find interesting. Everybody loves personalization whether offline or online. More personalized user experience means better conversions.
  • Better marketing strategies means enhanced engagement :

    By in-depth analysis of user profile data fetched through Social Login, you can understand who your audience are and what are they expecting from you. This in-depth analysis can become a strong base of your marketing strategies and provides you an idea about what will work for your audience and what won’t. You can strategize your marketing tactics parallel to your audience preferences and encourage them to convert. Better marketing strategies lead to enhanced user engagement.

In today’s hectic era, users want to spend more time browsing products they want rather than filling out another registration form with new usernames and passwords which they will forget as soon as they make purchase. Apart from that, if you want to beat your competitors, you must admit that having relevant information about your audience is more of a compulsion.

Social Login is the one stop solution for all of these. It is a cost effective solution which provides users a simple solution to the complicated registration process without compromising with security. Most of the big organizations have already started implementing social login on their websites and experiencing benefits of social login.

Saturday, 16 May 2015

Digital Marketing in 2015

The world of digital marketing is constantly evolving. Every year some new techniques are being implemented and some old techniques are being stopped using. Below is the Infographic by SmartInsights that explains the state of Digital Marketing in 2015. Check it out to know what works best in 2015 and what not.

There is no doubt digital marketing is growing in importance. Businesses are continuously busy finding new ways to keep their business on top and get hit by success. What do you think is the best digital marketing technique in 2015? Which technique will rule the world of digital marketing and which technique will move out. Share in the comments below.

Thursday, 20 December 2012

Mozilla in SFD Leyte

During this year's celebration of Software Freedom Day in Leyte, Philippines which was organized by League of IT Enthusiasts-LEYTE, we talked about Mozilla. Three Mozilla-related topics were discussed: Introduction to Mozilla, Selenium IDE and Firebug.

I delivered Introduction to Mozilla after my co-organizer talked about Introduction to FOSS in our opening circle. I started the talk with a video presentation titled The Mozilla Story. After that, I introduced short overview of Mozilla products: Firefox, Firefox OS, Mozilla Marketplace, Thunderbird and Mozilla Webmaker. Also an overview of Bugzilla and Firebug.

We have 2 tracks after our opening circle. I started the first track with "Selenium IDE" topic. Selenium IDE is an integrated development environment for Selenium scripts, built as a Firefox extension. I demonstrated how to install Selenium IDE. One thing I like with this tool is its recording capability.

On the other track, my co-organizer introduced Firebug. Firebug is an awesome debugging tool for web developers. It can inspect HTML, CSS and Javascript codes. It can also monitor web requests.
We ended the SFD celebration in giving the swags from Mozilla to our participants. Thanks to Mozilla Philippines.
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