Boosting conversions is the key aim of an effective marketing strategy. Having a high traffic on your website is of no use if you are not being able to convert them. This conversion can be either in the form of completing purchase or downloading resource or generating leads.
Complicated registration process is one of the key reasons why visitors leave the website without getting converted. Social login does a great help here by simplifying the complicated registration process. The concept of social login in quite simple as it allows users to sign in to your website with their existing social accounts such as Facebook, Linkedin, Twitter, rather than going through traditional registration process.
Social Login is a very simple, quick and very effective way to boost conversions. Read on to how:
- Simplified registration means less abandoned carts:
In the hectic era, users want everything simple and quick. If your website is forcing users to fill a registration form before making the purchase, they will definitely leave your website in search of a better and simpler option. But when you offer social network login, complicated sign-up process becomes a single click process. If it is simple, they will love it and will definitely go for it thereby improving conversions.
- Personalized user experience :
With social login, businesses get access to precious user profile data which helps them to understand their audience on a deeper level. By connecting their social profile with you, you can know about their location, age, gender, interests and on the base of that, offer them what they might find interesting. Everybody loves personalization whether offline or online. More personalized user experience means better conversions.
- Better marketing strategies means enhanced engagement :
By in-depth analysis of user profile data fetched through Social Login, you can understand who your audience are and what are they expecting from you. This in-depth analysis can become a strong base of your marketing strategies and provides you an idea about what will work for your audience and what won’t. You can strategize your marketing tactics parallel to your audience preferences and encourage them to convert. Better marketing strategies lead to enhanced user engagement.
In today’s hectic era, users want to spend more time browsing products they want rather than filling out another registration form with new usernames and passwords which they will forget as soon as they make purchase. Apart from that, if you want to beat your competitors, you must admit that having relevant information about your audience is more of a compulsion.
Social Login is the one stop solution for all of these. It is a cost effective solution which provides users a simple solution to the complicated registration process without compromising with security. Most of the big organizations have already started implementing social login on their websites and experiencing benefits of social login.